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Bob  Chitrathorn CPFA®

Bob Chitrathorn CPFA®

Wealth Advisor

I’ve spent my life in the communities I now serve—and that makes all the difference.

I grew up in the Inland Empire, starting my education at Redlands Junior Academy, then graduating from Loma Linda Academy. From there, I continued on to La Sierra University and completed my degree at Cal State San Bernardino. Every step of the way, my foundation was shaped by family, faith, and a deep respect for hard work.

My parents immigrated to the U.S. from Thailand with nothing but determination and the hope of building a better future. Their journey—and the values they passed on—still guide me today: integrity, humility, and a commitment to serving others with honesty and care.

Now, as an independent advisor working alongside local banks in Redlands and Loma Linda, I get to bring that same spirit into my work every day. My role isn’t to push products or pressure decisions. It’s to sit down, listen, and help clients make smart, informed choices—whether they’re planning for retirement, navigating a major life change, or just need a clear financial path forward.

This isn’t just business. It’s personal. Because this community isn’t just where I work—it’s where I live, where I grew up, and where I’m proud to give back.